Anna Bess - Milan
Branding, Positioning, Logotype, Web Site, Photo Shooting, Advertising, Marketing Strategy and Communication, Social Media, Point of Sale Materials, Sign.
For Anna Bess, who's more than a client to me, I have done many things. I dealt with his two knitwear brands for women and children, tackling many themes: brand repositioning, logo and corporate identity restyling, customer implementation and follow-up through e-mail marketing and social media strategy.
I created the websites of the two brands, organized events and photo shoots, followed the setting up of the shops and supported the shopping campaigns. Last but not least, I realised videos and advertising campaigns published in national newspapers.